TVP can be incorporated into protein bars and snacks, providing a plant-based protein source for on-the-go nutrition.
“Soy-free” and “non-GMO” aren’t just technical footnotes in protein bars and savory snacks — they’re claims that actively influence purchase decisions, since many buyers in this category specifically avoid soy protein isolate. Pea-based TVP lets manufacturers keep protein content high while making both claims, and depending on processing it contributes either a crunchy bar inclusion or a chewy, jerky-style snack piece.
Granea’s pea-based TVP gives manufacturers soy-free, non-GMO positioning without sacrificing protein density — close to a baseline expectation in this category now rather than a differentiator.
