Granea’s Success Story: From Newcomer to Regional Leader in Textured Proteins

Article

Just a year ago, Granea proudly made its debut at Food Ingredients Europe (FI Europe) 2023 in Frankfurt, stepping into the world of plant-based textured proteins as a new but determined player. At that time, we were excited to share our innovations, eager to showcase our high-quality, allergen-free, and non-GMO textured proteins with the global food industry. Little did we know that this first step would ignite a journey of rapid growth, innovation, and success across Europe—and beyond.

Fast forward to 2024, and Granea is returning to FI Europe, not just as an exhibitor but as a more experienced, confident, and rapidly growing company. We’re excited to be back in Frankfurt from November 19-21, 2024, with new product lines, strengthened partnerships, and major achievements under our belt.

Year One: Building Foundations in Textured Proteins

At FI Europe 2023, Granea was just beginning to carve its place in the competitive world of textured proteins. Our focus was simple yet ambitious: to offer the finest plant-based protein solutions that meet the demand for high-quality, allergen-free, and EU-origin products. Through the use of advanced extrusion technology, we transformed raw vegetable materials into premium textured proteins that not only enhanced taste but also mimicked the desired texture of traditional meat products.

Why Granea's Textured Proteins Stand Out:

  • Clean Recipe: Our products are gluten-free, soy-free, and allergen-free, perfect for diverse dietary requirements.
  • Non-GMO: We prioritize natural, non-genetically modified ingredients to ensure product integrity and consumer trust.
  • EU Origin: Sourced from the highest quality European-grown crops, guaranteeing sustainability and traceability throughout the supply chain.

Our unique textured pea proteins and textured soy alternatives quickly gained the attention of food manufacturers, caterers, and retailers across Europe, all looking to improve their plant-based product lines.

Rapid Growth Across Europe

What started as a debut at FI Europe 2023 soon transformed into a year of significant achievements. Granea secured key contracts with multiple food manufacturers across Europe, providing custom plant-based protein solutions to a wide variety of industries, from food production to catering and restaurant chains. As our reputation grew, so did our business.

Our plant-based proteins became a core ingredient in several popular product lines, helping companies innovate their menus and develop new plant-based offerings for their customers.

From these collaborations, we’ve gained invaluable experience, insight, and feedback—further refining our products and tailoring them to meet the specific needs of our diverse client base.

Returning to FI Europe 2024 as a Leader in Textured Proteins

This year, we’re coming back to FI Europe 2024 not as the new company we were but as a growing industry leader with expanded product offerings and larger ambitions. Our commitment to high-quality, sustainable, and versatile plant-based proteins remains unwavering, but now we bring the strength of experience and success to the table. We’re proud to announce our expansion beyond Europe, with exciting new contracts in international markets.

What’s New for 2024?

  1. Expanded Product Line: We’ve enhanced our range of textured proteins, adding new variations that cater to diverse food applications—from meat analogs to high-protein snacks.
  2. Global Expansion: With several successful contracts in Europe, we’re now moving into new global markets, bringing the best of European plant-based proteins to the world.
  3. Enhanced Customization: We now offer even more customization options for food producers, allowing for tailor-made protein concentrations and textures to suit specific product needs.

Our Commitment to Quality and Sustainability

At Granea, our values haven’t changed. We remain committed to delivering clean-label, allergen-free, non-GMO textured proteins that provide the perfect balance of taste, nutrition, and functionality. Sourcing ingredients from trusted European farms ensures that our products maintain the highest standards of quality and sustainability, while helping to reduce environmental impact.

Our use of cutting-edge extrusion technology allows us to offer products that are not only nutritious but also closely mimic the texture of traditional meat, providing consumers with a satisfying alternative that doesn’t compromise on taste.

Join Us at FI Europe 2024 in Frankfurt!

We’re excited to share our latest innovations at FI Europe 2024, from November 19-21 at Messe Frankfurt, Germany. Whether you’re in food manufacturing, catering, or retail, Granea’s textured proteins can help you enhance your plant-based offerings. Our team, led by Grzegorz Marciniak and Karol Błaszczyk, will be on hand to discuss how our products can elevate your brand and meet growing consumer demand for sustainable, plant-based options.

Visit us at Booth to explore the future of plant-based protein together!

Let’s talk about:

  • How our EU-origin textured proteins can boost your product line
  • Why our allergen-free and non-GMO ingredients are the perfect clean-label solution
  • How we can provide custom protein solutions to meet your specific needs

This website uses cookies. Continuing to use the site means you agree to their use. More information about cookies can be found in our privacy policy.